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Wine in progress

WIP is a vinyl bar in Bengaluru, celebrated for its unconventional, eclectic, and effortlessly cool approach to hospitality. As a visual designer for WIP, I played a key role in shaping its visual identity by setting the tone for its photography, illustration language, and social media. 

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photography

WIP’s photography captured its cool, offbeat vibe with a distinct lens, weaving storytelling into every shot. It showcased the bar’s unique perspective while subtly nodding to wine, making promotion feel effortless and organic.​​

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Visual language

I developed a distinct hand-drawn illustration style that embodied its free-spirited, offbeat energy. The raw, unfiltered visuals added to the bar’s playful and unconventional identity, making every design feel personal and effortlessly fun.

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Print design

I designed a variety of printables, including menus, boards, specials, and tent cards, each crafted to reflect the bar’s unconventional spirit. Every piece was more than just functional—it was an extension of WIP’s personality. The loyalty card, for example, was conceptualized as a quest card, aligning with the bar’s playful theme and presented in a fresh, unexpected way.

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C

Indawee Pandit

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Courtyard

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