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Indawee Pandit - Portfolio 2024
lendingkart
Lendingkart Finance Limited, is a non-deposit-taking NBFC, providing SME lending in India. The Company aims to transform small business lending by making it convenient for SMEs to access credit easily. I worked on storyboarding, animation flow, visual language and iconography.
ideation
I conceptualised, ideated and sketched the storyboard for a credit card company, which offered different benefits like electricity -internet bills, loans etc. Their goal is to cover small Indian businesses like coffee shops, tailors, photo studios, restaurants etc. I achieved this by creating symbols and icons.
Story boarding
Using all the elements and symbols I designed, I created an animation flow based on a simple scrolling technique which showed how the credit card supported small businesses in India and the benefits offered.
Layout & Animation flow
I rendered the final version of the animation based on the brand colours for their website.
Conceptualisation
In this second animation, I showed an ordinary man entering a different world and climbing steps while experiencing different pros of having a credit card, which provides a symbolic insight as to how success is related to the usage of a credit card, which he manages to ace.
Exploring visual languages
After storyboarding, I rendered the illustrations, exploring multiple visual languages.
Symbols
I created these symbols for various activities on their app in a similar visual language
Statement Summary
Billing Cycle
Manage Billing Cycle
Online Payment
Credit Score
Online Payment
Add on card
Limit
Support
Report Fraud
C
Lendingkart
C
Feel Pixel
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