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Indawee Pandit - Portfolio 2024
Objectry
Objectry is a curated collection of everyday essentials reimagined, using different materials. Their visual language is unique and experimental. I art directed, conceptualised and designed their campaigns and social media language and worked on different graphics for their digital presence. Following are some of the concepts I developed and executed for them.
Gifs
These were created to draw the viewer's attention and add a different dimension to the products
Something for everyone
As Objectry has an extensive product line, this concept was to put multiple products together in one frame to promote them together. I, along with my coworker, art directed and shot (and modelled for) it.
Illustrations
Objectry illustrations are drawn in diverse visual languages, each with a different purpose. Ranging from lifestyle illustrations to product illustrations, each artwork conveys a different way to see them.
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As long as it works
This concept explored objectry's products beyond their regular uses, and inter[reted the usage in a rather whimsical way.
Dropping objects, dropping prices
This sales campaign for Objectry focused on clarity and simplicity in its visual language and tagline. Having a minimal approach, led to the designs being more impactful and comprehensible.
Studio शनिवार
I created the concept and the logotype for showcasing the studio's 'behind the scenes' , photographing the studio and presenting it on social media.
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Objectry
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Differ Draft Design
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