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Indawee Pandit - Portfolio 2024
Conservatory
Conservatory is an experimental pop-up restaurant that features a new chef each week, offering a constantly evolving culinary experience. Inspired by its unique interior and concept, I designed a vibrant visual language that reflects the diverse cultures and cuisines it showcases every weekend. I created chef cartoons and assets to enhance this dynamic identity, customizing them for each chef.
international underdogs
The International Underdogs was a global campaign featuring chefs from lesser-known culinary backgrounds across different countries. I designed a mascot for the campaign and developed a creative social media launch, crafting various visuals to bring the initiative to life.
The french open
The French Open, the first event of the International Underdogs campaign, reimagined French cuisine with Indian ingredients. With limited imagery, I used varied treatments and illustrations to maintain engagement and emphasize the event’s distinct culinary perspective.
not ramen
The Malaysian-Chinese edition of the International Underdogs campaign explored the fusion of Chinese culinary traditions with Malaysian influences. Grounded in research on their culture, I developed a visual identity that captured the depth of this cross-cultural cuisine while maintaining cohesion within the campaign.
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Indawee Pandit
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Courtyard
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